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It is actually easier than you think. Google Analytics (GoAn) tracks any visitor coming to your site. For each email campaign you can provide variables that allow you to identify when an email was viewed. You can use one setting for all of your emails, or can create single tracking pixels for
We are using two identifiers to feed to GoAn some non-existent page views – when a tracking pixel was loaded. Since the image is embedded into an email – you can basically tell how many emails were viewed. For each tracking pixel you will see page views per page over any period
What we do is providing you with a tracking pixel. This pixel knows when it is viewed (within an email). Once it is loaded into a browser or email viewer, we send a page request to the URL within your website.
This page view is then registered in your GoAN stats. There you click on Content > Overview.