A special thanks and shout-out to JayMail.net (jaymail.net) for explaining how to track emails in Google Analytics – and for linking to PixelSite:
Easy! All you need to do is use this tool, which will guide you through the process of creating a ‘Tracking Pixel/Image’ that you can insert into your newsletter. This is a tiny transparent gif image that, once opened, can be tracked and displays a page view in Google Analytics. (again, many of you will be using the tracking built into your ESP – but it can be useful to see tracking right inside Google Analytics also)
If you have any questions about setting up your email tracking for Google Analytics, check out our FAQs.
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